ABOUT ME
Hi, I’m Belinda.
I am a Gen X woman who works with female entrepreneurs in midlife, as they navigate one of the most transformative and powerful, yet often messy phases of life and business. I support women managing businesses, menopause, changing identities and altering responsibilities, helping them develop the reflexive and resilient mindset required to juggle all the things.
I hold qualifications in psychology and education, am a registered yoga teacher, and have completed studies in mental health through a Buddhist university, that is to say, I bring a mixed and unique approach to business and mindset. While I offer evidenced-based approaches, it is so much more than just theory. It is about real women, in real businesses, living real lives, and offering tools that make a meaningful difference both personally and professionally.
ABOUT ME
Hi, I’m Belinda.
I am a Gen X woman who works with female entrepreneurs in midlife, as they navigate one of the most transformative and powerful, yet often messy phases of life and business. I support women managing businesses, menopause, changing identities and altering responsibilities, helping them develop the reflexive and resilient mindset required to juggle all the things.
I hold qualifications in psychology and education, am a registered yoga teacher, and have completed studies in mental health through a Buddhist university, that is to say, I bring a mixed and unique approach to business and mindset. While I offer evidenced-based approaches, it is so much more than just theory. It is about real women, in real businesses, living real lives, and offering tools that make a meaningful difference both personally and professionally.
My mission, my passion, my why
At 26 I entered medical menopause - a jarring, unexpected shift that changed everything. It was confusing, isolating, and in many ways, invisible. And yet, it was also the beginning of something new.
That experience lit a fire in me: to ensure no woman feels silenced, sidelined, or stuck. Especially not in midlife, a time that should be expansive, vibrant, and full of possibility and freedom.
I believe this chapter of our lives should be our most inspired and connected one yet.
I believe we need to provide informed and approriate support and care for women in midlife for this to happen.
Because Midlife is not a crisis - it's just bad PR.
How I work
I work alongside women like you, midlife female entrepreneurs and small business owners, through mentoring, coaching, online courses, offering relevant and practical guidance, informed by both professional expertise and lived experience.
My focus is on supporting you to feel more confident and equipped to lead your business, leaning into the power midlife offers and navigating through the changes perimenopause and menopause bring, when energy, identity, and priorities often shift.
My style of business mindset and coaching I believe is quite unique. While numbers and marketing are essential in business, it is often mindset that creates the obstacles, it’s the whole – “I know what to do, why aren’t I doing it” - and trust me, we all feel that at times. With the addition of the menopause transition… well it’s another layer that we really haven’t been prepared for.
Understanding business, aligning with a femine style of operating and being equipped to handle what menopause can throw at us is the trifected of support for midlife female entrepreuners.
I believe in:
Authenticity over perfection
Failing forward with acceptance and learning
Being true to ourselves
Joy as a essential element of life
Finding your voice in a space where silence is expected
Belinda when not in coaching mode...
When I’m not coaching, mentoring or creating content, you’ll find me on the yoga mat, trying to get to the beach, dancing around to my 80s soundtrack at home or out at a class, or reading the stack of ‘self help’ and menopause books beside my bed.
Connection is also an integral element of myself, be it with friends, family or business networks - because we are all in this together.
Let’s Stay Connected
If you’ve landed here and thought,
“Yes — this is exactly what I’ve been looking for,”
you’re in the right place.
Sign up for my newsletter, Doing in my way, to stay inspired, connected, and supported on this pathway.
If you’ve landed here and thought,
“Yes — this is exactly what I’ve been looking for,” you’re in the right place.
Sign up for my newsletter to stay inspired, connected, and supported .
How I Can Support You
1:1 Coaching and Mentoring
Personalised sessions support you to elevate your business your way, identifying barriers and making real progress towards your goals.
Online Courses and Community
Practical, flexible programs exploring business mindset in a community of like minded women. Learn, lean and connect with others who get where you are at, women supporting women!
Newsletter and Substack
Your regular dose of insight, support, inspiration and current information, because business and midlife will never be a static space.